SabeeApp Glossary

Application programming interface (API)
An API (Application Programming Interface) is a programming language that allows software to talk to other software – and also defines how that conversation takes place. An example – think of a mobile app that uses your phone’s camera – the creators of the app didn’t have to program how the camera represents images on your phone or take images; they just used an API that can access the pre-existing framework.

Application
An application is a computer software package that performs a specific function directly for an end user. Examples of applications include word processors, image editors and communication platforms. Applications can be used on any device, such as PCs, tablets, smartphones, and smartwatches. 

Channel manager
A channel manager is a tool that helps keep your calendar—including data on availability and rates—synchronized with online distribution platforms.

Cloud computing
Cloud computing is the delivery of different services through the Internet, including data storage, servers, databases, networking, and software. Cloud-based software makes it possible to store your data on the internet (and not in an installed software) and access it anywhere, anytime and from any device.

Domain name
A domain name is your website name. A domain name is the address where Internet users can access your website. A domain name is used for finding and identifying computers on the Internet.

Property Management Software (PMS)
Property management software can help you automate your hotel's everyday tasks, save you time, and streamline your operation by organizing your reservations and housekeeping in an online calendar. It can also help you do online invoicing, synchronise your rates and availability, and increase the number of direct, commission-free bookings.

Software as a Service (SaaS)
SaaS (software as a service) is a cloud-based software solution in which software providers deliver applications to users over the Internet. SaaS companies most commonly provide access to their software via a website or apps.

Smart lock
Smart locks are keyless door locks that allow you to open your door without a physical key. Many models feature a numeric keypad on the lock for entering a unique access code. A smart lock connects to your hotel's WiFi network, which allows it to receive the code or smartphone command to lock or unlock.

SSL security
SSL (Secure Socket Layer) security is a security technology and also a certificate that guarantees that the personal data of visitors who are browsing your website is being stored securely. It also prevents criminals from reading and modifying the information transferred.

Widget
Widgets provide quick access to information without requiring you to open the app that manages it. An example is an Internet Booking engine widget, which provides your website visitors with a quick way to book a room at your hotel instead of being directed to an OTA's site or making the same reservation via email or phone.

Reservation import
When switching between software, it is important to import both past and future reservations into the new PMS. This is important for maintaining historical trends and correcting future occupancy.

Search Engine Optimisation (SEO)
Search engine optimisation (SEO) is the process of optimising your website's online content so that a search engine (for, e.g. Google) likes to show it as a top result for searches of a certain keyword. This could help you put your hotel's website in a more visible place in search engines and, therefore, generate more reservations.

Search Engine Marketing (SEM)
Search engine Marketing is the act of using paid strategies to increase visibility in search engines. You can purchase ads or add trending keywords to your website, for example, to give yourself a better ranking on Google's search result page.

Social Media Marketing (SMM)
Social Media Marketing is the act of creating paid strategies for social media platforms to drive more traffic to your hotel's profile and to help convince visitors to make a specific action there, such as visit your website, make a reservation, etc., or you can simply promote your services as well. 

PCI compliance
If you are a merchant of any size accepting credit cards, you must be in compliance with PCI. The Payment Card Industry Data Security Standard is a security standard that ensures a secure technological environment for processing credit card payments. Software that meets this standard can manage your credit card payments without any risk.

Multi-factor authentication
Multi-factor authentication (MFA) is an identification method for digital users to gain access to a resource such as an application, online account, etc. They need to identify themselves with at least two different methodologies, for example, a QR code AND email address or a user name AND fingerprint. You will need MFA to access your SabeeApp account.

XML
XML stands for eXtensible Markup Language, and it is much like HTML. XML is a programming language which provides connectivity and syncing between different systems in real-time. For example, many of our integrations are connected to SabeeApp via XML.

Integration
In terms of SabeeApp, an integration is when we strategically cooperate with another tech company to add more functionalities to our system. Inegrations are not developed by us but seamlessly integrated into SabeeApp. 

iCal
Ical refers to the Internet Calendar, where you can store calendar information online. iCal is usually used as a medium for storing reservation information. Through iCal, a hotel owner is able to keep track of room availability in real-time.

Add-on
In addition to SabeeApp's basic features (Property Management System + Internet Booking Engine + Channel Manager), you can choose from different extra modules (SabeePay, Unified Inbox, Guest Advisor) that can help your operation even more.

Google Analytics
Service offered by Google that generates detailed statistics about a website's traffic and traffic sources and measures conversions and sales.

Call to action
"A piece of website content, generally in the form of a button, which encourages a viewer to perform a specific act, typically taking the form of an instruction or directive (e.g., “book now” or “click here”).

Dashboard
A dashboard is an online interface which provides at-a-glance views of your key performance indicators and the ability to manage property and user settings in one location. It shows you what was happening at the different departments of your hotel within a specific time frame.

Google Tag Manager
Tags are snippets of code which can be added to your site to collect information about the site's performance and what actions were made by your visitors. You can easily see what parts of your site they clicked, how much time they spent on your website, and which services they were interested in the most. Google Tag Manager is a tag management system (TMS) that allows you to quickly gain information from tags and use them smartly  without having to touch the source code (the code with which your site was programmed)

Landing page
A landing page is a web page that serves as the entry point for a website or a particular section of a website. It is the page where a visitor arrives on your website after clicking on your online ad. A landing page allows visitors to accomplish a specific goal, such as filling out a survey or gaining information about rooms.

Internet booking engine (IBE)
An Internet Booking Engine (IBE) is an online hotel booking system that can be embedded on your website so that potential guests who visit your page can easily make a reservation on the spot, without being redirected to OTAs. SabeeApp’s online hotel booking software can help you take advantage of the great opportunity of receiving direct, commission-free reservations from guests.

Feature
Distinguishing characteristics of a product, solution or service that help to satisfy customer needs.